| Title | MEMORY |
| Brand | TOURISM AUTHORITY OF THAILAND |
| Product / Service | THAILAND |
| Category | A02. TV - Best Use of Computer Graphics/Special Effects |
| Entrant | McCANN WORLDGROUP THAILAND Bangkok, THAILAND |
| Entrant Company: | McCANN WORLDGROUP THAILAND Bangkok, THAILAND |
| Advertising Agency: | McCANN WORLDGROUP THAILAND Bangkok, THAILAND |
| Production Company: | THE SHOOD Bangkok, THAILAND |
Credits | |
| Chief Creative Officer | Martin Lee |
| Executive Creative Director | Martin Lee |
| Creative Director | Theerapol Koomsorn |
| Copywriter | Martin Lee |
| Agency Producer | Siriwan Bamrungphol |
| Advertiser's Supervisor | Mr.kitsana Kaewtumrong |
| Planner | Numpol Chantathanakorn |
| Account Manager | Suneenard Thamsirivech/Pinyadapat Sittipongtanakul |
| Account Supervisor | Oranit Bunyaprasit |
| Director | Wiwat Wongkrapan |
| Producer | Angkana Santipinyolerd |
| Editor | Peerasak Thungkaew |
| Sound Design/Arrangement | Cine Digital Sound Studio |
| Music Artist/Title | Cine Digital |
| Art Director | Akararoj Vorabunpott/Vorachai Sooksai |
| Lighting | Vikran Kanjananon |
| Post Production | The Post Bangkok |
The commercial takes place in a typical downtown of a big city. John, a businessman, is routinely commuting to the office in the morning. While everyone else is rushing, he seems to be relaxed today. Through his eyes, we see why he is so relaxed this morning. Throughout his commute to the office, he recalls the wonderful memories of Thailand: a family of elephants walking across a public park, floating market replaces busy city roads, a giant standing tall among office buildings, and Songkran Festival happening in a busy intersection. At the end, the line between his memory and reality crosses, as John is splashed with water by a gentle Thai woman. At this moment, a line “Amazing Thailand. Just as amazing as you remember.” fades in to summed up the commercial.