| Title | CATCH ME IF YOU CAN |
| Brand | UNILEVER |
| Product / Service | LUX BEAUTY SOAP |
| Category | A04. TV - Best Use of Cinematography |
| Entrant | BANG BANG FILMS Mumbai, INDIA |
| Entrant Company: | BANG BANG FILMS Mumbai, INDIA |
| Advertising Agency: | JWT Mumbai, INDIA |
| Production Company: | BANG BANG FILMS Mumbai, INDIA |
| 2nd Production Company: | SHORT FILMS London, UNITED KINGDOM |
Credits | |
| Executive Creative Director | Tista Sen |
| Creative Director | Goral Ajmera |
| Copywriter | Sasha Mahajan |
| Agency Producer | Anupama Ahluwalia/Pooja Talwar |
| Planner | Pooja Shivdasani |
| Account Manager | Shibani Deshpande/Siddika Dehlvi |
| Account Supervisor | Preethi Maroli |
| Director | Stephen Mead |
| Producer | Holly Hartley/Roopak Saluja/Kirk Dias/Shivani Mehta |
| Editor | Harshal Thakur |
| Sound Design/Arrangement | Shankar-Ehsaan-Loy |
| Music Artist/Title | Shankar-Ehsaan-Loy |
| Lighting | Simon Coull |
| Post Production | Pixion Mumbai |
This was for the relaunch of new Lux soap, which is rich with beauty oils, for soft skin like never before. For most women in India a bath is a cleansing ritual rather than a beautifying process. The new Lux, with a new promise of 'new luxury experience in bath . a luxurious process that brings about noticeably softer skin and a new you.' This is for women to take pleasure in knowing that all they need is noticeably softer skin to disarm even the most unflappable men.' The campaign is part of the Lux brand idea - 'Behave beautiful'. It encourages women to enjoy being beautiful, to have fun and take pleasure in it. The tone of the script and execution is playful, yet it demonstrates through the value of 'soft skin', all the Lux brand values.