ON TIME

TitleON TIME
BrandINDIGO
Product / ServiceAIRLINE
CategoryA03. TV - Best Use of Art Direction
EntrantBANG BANG FILMS Mumbai, INDIA
Entrant Company:BANG BANG FILMS Mumbai, INDIA
Advertising Agency:WIEDEN+KENNEDY New Dehli, INDIA
Production Company:BANG BANG FILMS Mumbai, INDIA

Credits

Chief Creative OfficerV. Sunil
CopywriterKeshavan Naidu
Agency ProducerAnil Sharma
Account SupervisorNeha Puri
DirectorHarvey B. Brown
ProducerRoopak Saluja/Kirk Dias/Amarjeet Kaur
EditorHarshal Thakur
Sound Design/ArrangementM Mat Of Bhavishyavani Future Soundz In Partnership With Tarun/Vinayak
Music Artist/TitleM Mat Of Bhavishyavani Future Soundz In Partnership With Tarun/Vinayak
LightingVikash Nowlakha
Post ProductionPixion (Mumbai)/Prime Focus (Mumbai)

Brief Explanation

In India, travel time is expected to stretch by a few minutes and sometimes even by a few hours. Given the nonchalant attitude towards time, even airlines till date in India have never given time its relevant significance. IndiGo,India’s award winning low fare airline has one more reason to be a pioneer amongst its competitors. IndiGo has implemented all procedures and processes that ensure they are on time. The time ethic has been instilled in the staff of IndiGo, who want to be perceived as a global company instead of a domestic air carrier.