Title | ON TIME |
Brand | INDIGO |
Product / Service | AIRLINE |
Category | A03. TV - Best Use of Art Direction |
Entrant | BANG BANG FILMS Mumbai, INDIA |
Entrant Company: | BANG BANG FILMS Mumbai, INDIA |
Advertising Agency: | WIEDEN+KENNEDY New Dehli, INDIA |
Production Company: | BANG BANG FILMS Mumbai, INDIA |
Credits | |
Chief Creative Officer | V. Sunil |
Copywriter | Keshavan Naidu |
Agency Producer | Anil Sharma |
Account Supervisor | Neha Puri |
Director | Harvey B. Brown |
Producer | Roopak Saluja/Kirk Dias/Amarjeet Kaur |
Editor | Harshal Thakur |
Sound Design/Arrangement | M Mat Of Bhavishyavani Future Soundz In Partnership With Tarun/Vinayak |
Music Artist/Title | M Mat Of Bhavishyavani Future Soundz In Partnership With Tarun/Vinayak |
Lighting | Vikash Nowlakha |
Post Production | Pixion (Mumbai)/Prime Focus (Mumbai) |
In India, travel time is expected to stretch by a few minutes and sometimes even by a few hours. Given the nonchalant attitude towards time, even airlines till date in India have never given time its relevant significance. IndiGo,India’s award winning low fare airline has one more reason to be a pioneer amongst its competitors. IndiGo has implemented all procedures and processes that ensure they are on time. The time ethic has been instilled in the staff of IndiGo, who want to be perceived as a global company instead of a domestic air carrier.