Title | STIR SOMETHING DEEP INSIDE |
Brand | NESTLÉ |
Product / Service | CLUB CHOCOLATE |
Category | A02. TV - Best Use of Computer Graphics/Special Effects |
Entrant | JWT SYDNEY, AUSTRALIA |
Entrant Company: | JWT SYDNEY, AUSTRALIA |
Advertising Agency: | JWT SYDNEY, AUSTRALIA |
Production Company: | COLLIDER Sydney, AUSTRALIA |
Credits | |
Executive Creative Director | Andrew Fraser/Angus Hennah |
Copywriter | Simon Armour |
Agency Producer | Amanda Slatyer |
Planner | Luke Atkinson |
Account Supervisor | Peter Bosilkovski/Fiona Tenaglia |
Director | Andrew Van Der Westhuyzen |
Producer | Pat Dedal |
Sound Design/Arrangement | Supersonic |
Animation | Collider |
Art Director | Blair Kimber |
Post Production | Collider |
We all know that chocolate can elicit strong emotional responses. To relaunch Club, Nestle’s dark chocolate range, JWT Sydney imagined the brain’s response to eating Club, and then visualised these responses using the chocolate.