STIR SOMETHING DEEP INSIDE

ClientNESTLÉ
ProductCLUB CHOCOLATE
EntrantJWT SYDNEY, AUSTRALIA
Type of EntryCraft: TV
CategoryA02. TV - Best Use of Computer Graphics/Special Effects
TitleSTIR SOMETHING DEEP INSIDE
Product/ServiceCLUB CHOCOLATE
Entrant Company:JWT SYDNEY, AUSTRALIA
Advertising Agency:JWT SYDNEY, AUSTRALIA
Production Company:COLLIDER Sydney, AUSTRALIA

Credits

Executive Creative DirectorAndrew Fraser/Angus Hennah
CopywriterSimon Armour
Agency ProducerAmanda Slatyer
PlannerLuke Atkinson
Account SupervisorPeter Bosilkovski/Fiona Tenaglia
DirectorAndrew Van Der Westhuyzen
ProducerPat Dedal
Sound Design/ArrangementSupersonic
AnimationCollider
Art DirectorBlair Kimber
Post ProductionCollider

Brief Explanation

We all know that chocolate can elicit strong emotional responses. To relaunch Club, Nestle’s dark chocolate range, JWT Sydney imagined the brain’s response to eating Club, and then visualised these responses using the chocolate.