Title | ELEPHANT MAN |
Brand | PETRONAS |
Product / Service | FESTIVE CNY |
Category | A05. TV - Best Use of Film Direction |
Entrant | LEO BURNETT/ARC WORLDWIDE MALAYSIA Kuala Lumpur, MALAYSIA |
Entrant Company: | LEO BURNETT/ARC WORLDWIDE MALAYSIA Kuala Lumpur, MALAYSIA |
Advertising Agency: | LEO BURNETT/ARC WORLDWIDE MALAYSIA Kuala Lumpur, MALAYSIA |
Production Company: | CHILLI PEPPER FILMS Petaling Jaya, MALAYSIA |
Credits | |
Chief Creative Officer | Ali Mohamed |
Executive Creative Director | - |
Creative Director | Tan Yew Leong |
Copywriter | Jovian Lee |
Agency Producer | Michelle Fung |
Account Supervisor | Mazuin Zin/Shukri Jai/Tuty |
Director | Tan Yew Leong |
Producer | Effendy Harjoh |
Music Artist/Title | 2am |
Art Director | Wong Woon Kian |
Lighting | Low Soon Keong |
This moving Petronas spot on filial piety for Chinese New Year traces the story of a father through the eyes of his daughter. From a fiercely independent and invincibly strong young man who only shows his tender side to his little daughter, Wong Ah Fatt slowly withers to become this helpless old man who loses everything - his strength, his health, even his appetite. But as his daughter puts it, ' … in my mind, my father will always be the strong yet gentle man. I guess now it’s my turn to be strong for him.'