HOMEWORK

TitleHOMEWORK
BrandCHINA MERCHANTS BANK
Product / ServiceI MONEY
CategoryA05. TV - Best Use of Film Direction
EntrantNEWSUN/JWT ADVERTISING Guangzhou, CHINA
Entrant Company:NEWSUN/JWT ADVERTISING Guangzhou, CHINA
Advertising Agency:NEWSUN/JWT ADVERTISING Guangzhou, CHINA
Production Company:PURE FILM PRODUCTION Shanghai, CHINA

Credits

Chief Creative OfficerMurphy Chou
Creative DirectorMurphy Chou/Yu Sun
CopywriterMurphy Chou/Yu Sun/Jingning Ma/Zhingming Duan
Agency ProducerDong Li
Advertiser's SupervisorJianfeng Jin
PlannerMurphy Chou/Cobe Liu
Account SupervisorCobe Liu
DirectorHe Lai
ProducerGary Ho
Sound Design/ArrangementMix Studio
Art DirectorJess Chan/Leo Cai/Shanqin Yin
LightingShen Jia Hao
Post Production8g Postproduction Studio

Brief Explanation

A boy asked his classmate to do homework for him with lower payment, and this boy sold the homework to another classmate later, with higher payment.