Title | ARMS |
Brand | JOHNSON & JOHNSONS TAIWAN |
Product / Service | BENGAY |
Category | B03. Print & Outdoor - Best Use of Illustration |
Entrant | JWT TAIWAN Taipei, CHINESE TAIPEI |
Entrant Company: | JWT TAIWAN Taipei, CHINESE TAIPEI |
Advertising Agency: | JWT TAIWAN Taipei, CHINESE TAIPEI |
Credits | |
Executive Creative Director | I-Fei Chang |
Creative Director | Kurt Lin/Ej Chiang |
Copywriter | Ej Chiang |
Art Director | Kurt Lin/Dory Liu |
So painful, your arm muscles feel like they’re not yours anymore. [footnote] It’s a common Chinese saying used to express extreme muscle ache or pain to the point where you can’t control your limps anymore.