SHARK

TitleSHARK
BrandMATSUDA OIL COLOUR CO.
Product / ServiceOIL PAINTS
CategoryB04. Print & Outdoor - Best Use of Photography
EntrantADK JAPAN Tokyo, JAPAN
Entrant Company:ADK JAPAN Tokyo, JAPAN
Advertising Agency:ADK JAPAN Tokyo, JAPAN

Credits

CopywriterShunpei Tezuka
Art DirectorYoshito Kubota
PhotographerKouji Matsuzawa

English Translation of Main Headlines

To convey the quick-drying properties, we developed a visual that showed a marine creature transformed to dried fish the instant it emerged from the water. Our easy-to-understand visual was eye-catching, and able to convey the concept of “quick-drying” with impact.