SOFTWARE ENGINEER

TitleSOFTWARE ENGINEER
BrandBREAKTHROUGH TRUST
Product / ServiceDOMESTIC VIOLENCE AWARENESS
CategoryA05. TV - Best Use of Film Direction
EntrantLITTLE LAMB FILMS Mumbai, INDIA
Entrant Company:LITTLE LAMB FILMS Mumbai, INDIA
Advertising Agency:OGILVY & MATHER Mumbai, INDIA
Production Company:LITTLE LAMB FILMS Mumbai, INDIA

Credits

Chief Creative OfficerRajiv Rao/Abhijit Awasthi
Creative DirectorZenobia Pithawalla
CopywriterRyan Mendonca
Advertiser's SupervisorSonali Khan
Account ManagerDeepika Tiwari
Account SupervisorSuchitra Madidi
DirectorBauddhayan Mukherji
ProducerSupratik Datta
EditorSanchari Das Mollik/Shweta Matthew
Sound Design/ArrangementDharmesh Vora
Music Artist/TitleNone
AnimationNone
Art DirectorMark Benjamin
LightingHarendra Singh
Post ProductionPixion Studios/Mumbai
Other CreditsCostume- Surya Balakrishnan/Casting- Monalisa Mukherji

Brief Explanation

Following up on last year’s successful Bell Bajao (Ring The Bell) campaign, we were asked to do a set of films this year which were re enactments of true stories of people who, inspired by the campaign, actually went and rang the bell. This one was about the story of a software engineer from Bangalore, India who went and rang his neighbour’s doorbell. The story was a fascinating episode where a man getting late for work, decides to address a bigger issue in life and uses his presence of mind to nail the offender. Shot in a day in Mumbai in dogma style, the film was also our tribute to the undying spirit of those men who have made a difference to our lives.