Title | ONE EMAIL ONE TREE |
Brand | LG ELECTRONICS (THAILAND) |
Product / Service | LG CORPORATE |
Category | D01. Digitally Led Integrated Campaign |
Entrant | McCANN WORLDGROUP THAILAND Bangkok, THAILAND |
Entrant Company: | McCANN WORLDGROUP THAILAND Bangkok, THAILAND |
Advertising/Web Design Agency: | McCANN WORLDGROUP THAILAND Bangkok, THAILAND |
Credits |
Name | Company | Position |
---|---|---|
Martin Lee | McCann Worldgroup (Thailand) Ltd. | Chief Creative Officer |
Saharath Sawadatikom | McCann Worldgroup (Thailand) Ltd. | Executive Creative Director |
Chutima Sriaranyakul | McCann Worldgroup (Thailand) Ltd. | Senior Art Director |
Jariya Somboontum | McCann Worldgroup (Thailand) Ltd. | Senior Copy Writer |
Prayer Trairatvorakul | McCann Worldgroup (Thailand) Ltd. | Copy writer |
Wichian Yungmeesuk | McCann Worldgroup (Thailand) Ltd. | Technology Consultant |
Kongsak Pongsuradate | McCann Worldgroup (Thailand) Ltd. | Flash Programmer |
Chawana Praesrisakul | McCann Worldgroup (Thailand) Ltd. | Digital Strategic Planning Director |
Peerunthron Chaisrirattanakul | McCann Worldgroup (Thailand) Ltd. | Account Manager |
Nutcha Mauthorn | McCann Worldgroup (Thailand) Ltd. | Account Executive |
Kittikoon Thaomor | McCann Worldgroup (Thailand) Ltd. | Flash Programmer |
LG is a green company that is committed to the environment. Apart from developing and releasing environmentally-friendly products. In 2010, LG will also plant one tree for each consumer. Planting a tree is regular practice for many campaigns but this time is different. Welcome to 'One Email, One Tree' website, where consumers can select their tree's location, name their tree and watch it grow in real-time via online live broadcast 24/7 from a real world location. The live broadcast was fed directly from the reservation farm and displayed live online.