Title | BRAND AMBASSADOR RECRUITMENT |
Brand | WILLIAM GRANT & SONS |
Product / Service | GLENFIDDICH WHISKY |
Category | A02. Consumer Products |
Entrant | CAN CREATE Shanghai, CHINA |
Entrant Company: | CAN CREATE Shanghai, CHINA |
Advertising/Web Design Agency: | CAN CREATE Shanghai, CHINA |
Credits |
Name | Company | Position |
---|---|---|
Canon Wu | Can Create | Chief Creative Director |
JJ Lu | Can Create | Program Director |
Yuming Cho | Can Create | Creative Director |
Benny Tsai | Can Create | Group Head / Art Director |
How Glenfiddich, the world’s number 1 single malt whisky can build brand awareness in a country that is still dominated by its traditional liquors and blended whisky? We made the Brand Ambassador “A Job From Heaven”! The message was posted on the largest HR portal in China, ZhaoPin.com which successfully created a huge buzz. Then the competition moved to the blogosphere on SINA.com. Where 23 candidates competed on weekly challenging with their talent and the ability of crowd sourcing. The campaign made the highest volume on the Internet among all spirit brands with minimal amount of budget.