BRAND AMBASSADOR RECRUITMENT

TitleBRAND AMBASSADOR RECRUITMENT
BrandWILLIAM GRANT & SONS
Product / ServiceGLENFIDDICH WHISKY
CategoryA02. Consumer Products
EntrantCAN CREATE Shanghai, CHINA
Entrant Company:CAN CREATE Shanghai, CHINA
Advertising/Web Design Agency:CAN CREATE Shanghai, CHINA

Credits

Credits

Name Company Position
Canon Wu Can Create Chief Creative Director
JJ Lu Can Create Program Director
Yuming Cho Can Create Creative Director
Benny Tsai Can Create Group Head / Art Director

Brief Explanation

How Glenfiddich, the world’s number 1 single malt whisky can build brand awareness in a country that is still dominated by its traditional liquors and blended whisky? We made the Brand Ambassador “A Job From Heaven”! The message was posted on the largest HR portal in China, ZhaoPin.com which successfully created a huge buzz. Then the competition moved to the blogosphere on SINA.com. Where 23 candidates competed on weekly challenging with their talent and the ability of crowd sourcing. The campaign made the highest volume on the Internet among all spirit brands with minimal amount of budget.