SHIRO CHEERS SYSTEM

TitleSHIRO CHEERS SYSTEM
BrandTAKAHASI SHUZOU CO.
Product / ServiceJAPANESE SHOCHU SHIRO
CategoryA02. Consumer Products
EntrantDENTSU Tokyo, JAPAN
Entrant Company:DENTSU Tokyo, JAPAN
Advertising/Web Design Agency:DENTSU Tokyo, JAPAN

Credits

Credits

Name Company Position
Hiroki Nakamura DENTSU Creative Director
Kishi Yuki DENTSU Creative Director
Megumi Kasuga DENTSU Art Director
Yasuhisa Nito/Yosuke Murai DENTSU Copy Writer
Hiroki Nakamura/Kanpei Baba Dentsu/Bascule Interactive Designer/Technical Director
Takayuki Watanabe Bascule Flash Developer/Programmer
MONSTER ULTRA INC. /Bascule Inc. Production Company
Yuichi Kodama Director
Masaya Nakahara Cinematographer
drop co., ltd. Animation Company
Hideyuki Kota/Saburo Hashizume drop co. Animator
Akio Sakamaki Editor
Shinsaku Ogawa/Hajime Yakushiji Dentsu TEC /Dentsu Agency Producer
Jin Kubota/Daisuke Umeyama/Ryo Nagase MONSTER ULTRA Producer
Tateo Yanagimachi Art
Yukina Sakai Choreographer
She & Him Tateo Original Music
Hirokazu Masaki Dentsu KYUSHU Acount Exective
Yuki Kishi DENTSU Communication Designer
Kazuhiro Kubota/Nobufusa Hiromatsu Takahasi Shuzou Co. Client Supervisor

Brief Explanation

To increase awareness and to acquire a positive impression of a Shochu(Japanese rice spirit) "Shiro", we created the movie which is called "Cheers-System". It is the system which starts from just a small drip and connects to the rube goldberg machine, human chain and ends up to a happy "Cheers!". The main purpose of this movie is to motivate people for drinking with their friends. User can choose their friends through the Twitter and Facebook and send them this movie with the invitation message. The invited friends’ Twitter or Facebook icon shows up in the movie.