| Title | FORMULA-E |
| Brand | HONDA MOTOR CO. |
| Product / Service | CAR NAVIGATION SYSTEM |
| Category | A02. Consumer Products |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company: | DENTSU Tokyo, JAPAN |
| Advertising/Web Design Agency: | DENTSU Tokyo, JAPAN |
Credits | |
| Name | Company | Position |
|---|---|---|
| Hiroki Nakamura | DENTSU | Creative Director |
| Seitaro Miyachi | DENTSU | Designer |
| Syota Hatama | Kaibutsu | Designer |
| Yoshikazu Nagashima | DENTSU | Agency Producer |
| KAIBUTU | Production Company | |
| 1-10 design | Production Company | |
| Keigo Nakanishi | 1-10design | Programmer |
| Kenichi Nagai | 1-10design | Programmer |
| Syunichi Kawai | 1-10design | Programmer |
| Yoshihiro Yasuda | 1-10design | Programmer |
| Yusuke Kitani | Kaibutsu | Art Director |
| Syojiro Nakaoka | Bitztream | Sound Designer |
| Hiroshi Muto | DENTSU | Acount Exective |
| Tougo Kida | DENTSU | Acount Exective |
Promote Honda’s new Hybrid car “INSIGHT”. But many rival products appeared. Think how to defeat them.Consumer was influenced by only “gas mileage on catalog”. However INSIGHT has the function named “Eco-Assist” that teach how to do eco-driving. We made the simulator as 3D online game, “Formula-E”.