| Title | YEAR OF THE METAL TIGER |
| Brand | TRIBAL DDB SINGAPORE |
| Product / Service | CHINESE NEW YEAR GREETINGS |
| Category | A01. Corporate Information |
| Entrant | TRIBAL DDB SINGAPORE, SINGAPORE |
| Entrant Company: | TRIBAL DDB SINGAPORE, SINGAPORE |
| Advertising/Web Design Agency: | TRIBAL DDB SINGAPORE, SINGAPORE |
Credits | |
| Name | Company | Position |
|---|---|---|
| Jeff Cheong | Tribal DDB Singapore | Executive Creative Director |
| Christopher Lim | Tribal DDB Singapore | Associate Creative Director |
| Alfred Lim | Tribal DDB Singapore | Creative Group Head |
| Alan Leong | Tribal DDB Singapore | Head of Art |
| Larry Lim | Tribal DDB Singapore | Junior Art Director |
| Eugene Boey | Tribal DDB Singapore | Junior Art Director |
| Juliana Li | Tribal DDB Singapore | Junior Art Director |
| Tobing Lanata | Tribal DDB Singapore | Junior Art Director |
| Dawn Yang | Tribal DDB Singapore | Copywriter |
| Gerald Yeo | Tribal DDB Singapore | Digital Architect |
| Sean Lee | Tribal DDB Singapore | Flash Developer |
| Lin Yilin | Tribal DDB Singapore | Agency Producer |
| Marc | Illustrator |
2010 is the year of the Metal Tiger in the lunar calendar. While everyone huddled, we wanted our clients to seize the advantage. A bold greeting – traditional new year songs in heavy metal - was delivered to clients on a studded 'leather jacket' music CD. We built a microsite where traditional fortune telling was turned on its head: visitors had to headbang to get their reading. After 3 weeks, yearofthemetaltiger.com had 10,083 visits across 75 countries. The microsite and CD were picked up by blogs, tweeted, shared on Facebook and even received airplay on a local radio station.