SHIFTING REALITIES

TitleSHIFTING REALITIES
BrandIMMERSE COMMUNICATIONS
Product / ServiceIMMERSE COMMUNICATIONS
CategoryA04. Business Equipment & Services
EntrantIMMERSE COMMUNICATIONS Petaling Jaya, MALAYSIA
Entrant Company:IMMERSE COMMUNICATIONS Petaling Jaya, MALAYSIA
Advertising/Web Design Agency:IMMERSE COMMUNICATIONS Petaling Jaya, MALAYSIA

Credits

Credits

Name Company Position
Jeffrey Tang Immerse Communications Business Director
Kerry Khoo Immerse Communications Creative Director
Sonny Soh Immerse Communications Technical Director
Tan Kok Huat Immerse Communications Senior Art Director
Chris Tan Immerse Communications Senior Developer
Wong Chen Li Immerse Communications Designer
Woon Szu Jin Immerse Communications Designer
Yeong Kit Meng Immerse Communications Junior Designer

Brief Explanation

With an advertisement in a marketing magazine targeted at marketers, we crafted an Augmented Reality (AR) experience that immerses a user from their current reality into an unknown reality...our reality. Their AR marker, which is their only survival & navigational device, users are kept engaged and stuck to their seats throughout the experience and that’s just the start of what we can do. Through this shift of realities, this self-promotion exercise sends a message to marketers that we are a digital agency that’s constantly looking for new ways to engage today’s consumers in an ever changing digital landscape.