Title | SHIFTING REALITIES |
Brand | IMMERSE COMMUNICATIONS |
Product / Service | IMMERSE COMMUNICATIONS |
Category | A04. Business Equipment & Services |
Entrant | IMMERSE COMMUNICATIONS Petaling Jaya, MALAYSIA |
Entrant Company: | IMMERSE COMMUNICATIONS Petaling Jaya, MALAYSIA |
Advertising/Web Design Agency: | IMMERSE COMMUNICATIONS Petaling Jaya, MALAYSIA |
Credits |
Name | Company | Position |
---|---|---|
Jeffrey Tang | Immerse Communications | Business Director |
Kerry Khoo | Immerse Communications | Creative Director |
Sonny Soh | Immerse Communications | Technical Director |
Tan Kok Huat | Immerse Communications | Senior Art Director |
Chris Tan | Immerse Communications | Senior Developer |
Wong Chen Li | Immerse Communications | Designer |
Woon Szu Jin | Immerse Communications | Designer |
Yeong Kit Meng | Immerse Communications | Junior Designer |
With an advertisement in a marketing magazine targeted at marketers, we crafted an Augmented Reality (AR) experience that immerses a user from their current reality into an unknown reality...our reality. Their AR marker, which is their only survival & navigational device, users are kept engaged and stuck to their seats throughout the experience and that’s just the start of what we can do. Through this shift of realities, this self-promotion exercise sends a message to marketers that we are a digital agency that’s constantly looking for new ways to engage today’s consumers in an ever changing digital landscape.