LITTLE PLANET

TitleLITTLE PLANET
BrandWWF JAPAN
Product / ServiceEARTH HOUR
CategoryA05. Public Service, Charity & Fund Raising
EntrantBEACON COMMUNICATIONS Tokyo, JAPAN
Entrant Company:BEACON COMMUNICATIONS Tokyo, JAPAN
Advertising/Web Design Agency:BEACON COMMUNICATIONS Tokyo, JAPAN

Credits

Credits

Name Company Position
Shunsuke Kakinami beacon communications Communication Director, Planner, Producer
Shuhei Tsuji beacon communications Copywriter
LOWORKS, INC Production Company
Haruki Higashi LOWORKS Art Director, Designer, Illustrator, Flash Developer
Root Communications, inc. Production Company
Hiromi Yoshikawa Root Communications Technical Director, Producer
HIGH CONCEPT Production Company
Takeo Yatabe HIGH CONCEPT Sound Designer
Ayako Toko WWF Japan Client Director

Brief Explanation

Earth is smaller than we think. "littlePlanet" is an enlightening digital platform created on mixi, the biggest SNS in Japan. Every mixi user can become a resident of this planet, to take actions for making its future better. Through living here, they naturally get to know personal influence on the earth and be interested in WWF as their reliable partner. And on March 27th this year, WWF global environmental event "EARTH HOUR" was held. Then this virtual planet met the earth under the same slogan; "Switch off the light". We watched our big possibility with worldwide people on that day.