Title | LITTLE PLANET |
Brand | WWF JAPAN |
Product / Service | EARTH HOUR |
Category | A05. Public Service, Charity & Fund Raising |
Entrant | BEACON COMMUNICATIONS Tokyo, JAPAN |
Entrant Company: | BEACON COMMUNICATIONS Tokyo, JAPAN |
Advertising/Web Design Agency: | BEACON COMMUNICATIONS Tokyo, JAPAN |
Credits |
Name | Company | Position |
---|---|---|
Shunsuke Kakinami | beacon communications | Communication Director, Planner, Producer |
Shuhei Tsuji | beacon communications | Copywriter |
LOWORKS, INC | Production Company | |
Haruki Higashi | LOWORKS | Art Director, Designer, Illustrator, Flash Developer |
Root Communications, inc. | Production Company | |
Hiromi Yoshikawa | Root Communications | Technical Director, Producer |
HIGH CONCEPT | Production Company | |
Takeo Yatabe | HIGH CONCEPT | Sound Designer |
Ayako Toko | WWF Japan | Client Director |
Earth is smaller than we think. "littlePlanet" is an enlightening digital platform created on mixi, the biggest SNS in Japan. Every mixi user can become a resident of this planet, to take actions for making its future better. Through living here, they naturally get to know personal influence on the earth and be interested in WWF as their reliable partner. And on March 27th this year, WWF global environmental event "EARTH HOUR" was held. Then this virtual planet met the earth under the same slogan; "Switch off the light". We watched our big possibility with worldwide people on that day.