| Title | PLANT FLOWER SEEDLING |
| Brand | WATSONS WATER |
| Product / Service | WATSONS WATER |
| Category | C03. Other Digital Channels |
| Entrant | GREY HONG KONG, HONG KONG |
| Entrant Company: | GREY HONG KONG, HONG KONG |
| Advertising/Web Design Agency: | GREY HONG KONG, HONG KONG |
Credits | |
| Name | Company | Position |
|---|---|---|
| Keith Ho | Grey Hong Kong | Executive Creative Director |
| Ray Lam | Grey Hong Kong | Group Creative Director |
| Keith Lo | Grey Hong Kong | Creative Director |
| Joshua Wong | Grey Hong Kong | Copywriter |
| Tony Chan | Grey Hong Kong | Senior Copywriter |
| Ciff Luk | Grey Hong Kong | Art Director |
| Michelle Woo | Grey Hong Kong | Assistant Art Director |
| John Lo | Grey Hong Kong | TV Producer |
| Wong Ying Ying | Grey Hong Kong | Assistant TV Producer |
| Erica Ho | Grey Hong Kong | Group Account Director |
| Henry Chu | Director / Animator | |
| Tet Chan | Animator |
Objective: Watsons Water needed to stand out from fierce competition. So we created a fun digital tool to establish it as not only good for your health, but the environment too. Creative Execution: We created six exclusive bottles with Augmented Reality (AR) flower design. With the bottles, you could grow your flower in our mini-site. And your picture would be taken and shared in the gallery, facebook and Twitter to show the world you’re green! Result: Brand awareness increased to a whole new level and we witnessed over 80,000 hits on our mini-site with over 10,000 flower seedlings given out.