Title | CRAZY FROG |
Brand | BMW MOTORRAD |
Product / Service | BMW BIKE SERVICE |
Category | B02. Consumer Products & Services |
Entrant | NAGA DDB/RAPP Selangor, MALAYSIA |
Entrant Company: | NAGA DDB/RAPP Selangor, MALAYSIA |
Advertising/Web Design Agency: | NAGA DDB/RAPP Selangor, MALAYSIA |
Credits |
Name | Company | Position |
---|---|---|
Ted Lim | Naga DDB/Rapp | Executive Creative Director |
Grenville Francis | Naga DDB/Rapp | Copywriter |
Ted Lim | Naga DDB/Rapp | Copywriter |
Maharis Azman | Naga DDB/Rapp | Designer |
Asok Kumar | Naga DDB/Rapp | Designer |
BMW Motorrad wanted to caution their customers that if they didn’t get their bikes serviced at an authorised BMW Service Centre, their BMWs would not perform like they should. To change the perception that local workshops can do the same job, we needed to demonstrate the difference between a genuine BMW service and the cheaper variety. So we placed a web banner in a popular motorbike blog site inviting BMW bike owners to find out for themselves what would happen if they took their bikes to the local workshops.