CRAZY FROG

TitleCRAZY FROG
BrandBMW MOTORRAD
Product / ServiceBMW BIKE SERVICE
CategoryB02. Consumer Products & Services
EntrantNAGA DDB/RAPP Selangor, MALAYSIA
Entrant Company:NAGA DDB/RAPP Selangor, MALAYSIA
Advertising/Web Design Agency:NAGA DDB/RAPP Selangor, MALAYSIA

Credits

Credits

Name Company Position
Ted Lim Naga DDB/Rapp Executive Creative Director
Grenville Francis Naga DDB/Rapp Copywriter
Ted Lim Naga DDB/Rapp Copywriter
Maharis Azman Naga DDB/Rapp Designer
Asok Kumar Naga DDB/Rapp Designer

Brief Explanation

BMW Motorrad wanted to caution their customers that if they didn’t get their bikes serviced at an authorised BMW Service Centre, their BMWs would not perform like they should. To change the perception that local workshops can do the same job, we needed to demonstrate the difference between a genuine BMW service and the cheaper variety. So we placed a web banner in a popular motorbike blog site inviting BMW bike owners to find out for themselves what would happen if they took their bikes to the local workshops.