FLICK A PICKLE

TitleFLICK A PICKLE
BrandMcDONALD'S
Product / ServiceMcDONALD'S RESTAURANT
CategoryB03. Business Equipment & Services
EntrantDDB SYDNEY, AUSTRALIA
Entrant Company:DDB SYDNEY, AUSTRALIA
Advertising/Web Design Agency:DDB SYDNEY, AUSTRALIA

Credits

Credits

Name Company Position
Matt Eastwood DDB Sydney Executive Creative Director
Adam Rose DDB Sydney Creative Director
Karen Ferry DDB Sydney/DDB Tribal Copywriter
Anthony Stroud DDB Sydney/DDB Tribal Art Director
Marcio Puga DDB Sydney/DDB Tribal Flash Developer

Brief Explanation

It’s a global divide – those people who love the pickles in their McDonalds’ Burger, and those that don’t. The later will often take the pickles out and flick them against the wall. We celebrated this truth with a banner as fun as the ritual itself.