Title | FLICK A PICKLE |
Brand | McDONALD'S |
Product / Service | McDONALD'S RESTAURANT |
Category | B03. Business Equipment & Services |
Entrant | DDB SYDNEY, AUSTRALIA |
Entrant Company: | DDB SYDNEY, AUSTRALIA |
Advertising/Web Design Agency: | DDB SYDNEY, AUSTRALIA |
Credits |
Name | Company | Position |
---|---|---|
Matt Eastwood | DDB Sydney | Executive Creative Director |
Adam Rose | DDB Sydney | Creative Director |
Karen Ferry | DDB Sydney/DDB Tribal | Copywriter |
Anthony Stroud | DDB Sydney/DDB Tribal | Art Director |
Marcio Puga | DDB Sydney/DDB Tribal | Flash Developer |
It’s a global divide – those people who love the pickles in their McDonalds’ Burger, and those that don’t. The later will often take the pickles out and flick them against the wall. We celebrated this truth with a banner as fun as the ritual itself.