2010 FIFA WORLD CUP BUD BABES

Title2010 FIFA WORLD CUP BUD BABES
BrandANHEUSER-BUSCH INBEV CHINA
Product / ServiceBUDWEISER
CategoryA02. Consumer Products
EntrantWWWINS ISOBAR Shanghai, CHINA
Entrant Company:WWWINS ISOBAR Shanghai, CHINA
Advertising/Web Design Agency:WWWINS ISOBAR Shanghai, CHINA

Credits

Credits

Name Company Position
Rex Wong Anheuser-Busch InBev China VP Marketing & New Products
Vivian Yeh Anheuser-Busch InBev China New Media manager
Jenice Xu Anheuser-Busch InBev China Brand Director
Emilie Zhang Anheuser-Busch InBev China Brand Manager
Daniel Tao, Allen Wang, Amanda Ding, Mark Chen wwwins Isobar China Account Services Team
Michelle Yu, Carrie Wen wwwins Isobar China Project Force Team
Amanda Lai wwwins Isobar China Planning Team
Peter Shen, Tim Doherty, Ciacia Hu, Aben Chen wwwins Isobar China Creative Team
Jerry Lee, Jimmy Zhang wwwins Isobar China Digital Studio
Mike Chang wwwins Isobar China Technical Team
Cherry Tang, Phoenix Tong, Lolita Zhao wwwins Isobar China Media Team

Brief Explanation

Budweiser promoted their official sponsorship of 2010 FIFA World Cup by leveraging a common interest of football fans and beer drinkers - babes. A multi-touchpoint approach was adopted, collaborating with popular SNS Youku (largest video site) and Sina (largest portal) to recruit and amplify during the video upload/voting period, providing the ultimate display platform for the Bud Babe contestant online and offline talent shows. The site housed the innovative IVR personal reminder and daily updated Bud Babes blogs provided a richer experience through more customized interactivity. Over 11,000 contestants participated and more than 42 million total votes were generated.