HAPPY TILL DEATH

TitleHAPPY TILL DEATH
BrandDIGI TELECOMMUNICATIONS
Product / ServiceHAPPY PREPAID
CategoryA03. Consumer Services
EntrantGREY GROUP KUALA LUMPUR, MALAYSIA
Entrant Company:GREY GROUP KUALA LUMPUR, MALAYSIA
Advertising/Web Design Agency:GREY GROUP KUALA LUMPUR, MALAYSIA

Credits

Credits

Name Company Position
David Sin Grey Kuala Lumpur Group Executive Creative Director
Jonathan Lim Grey Kuala Lumpur Interactive Art Director
Suryadipura Salleh Grey Kuala Lumpur Senior Copywriter
Vince Low Grey Kuala Lumpur Illustrator
Jonathan Lim Grey Kuala Lumpur Web Designer
Cheok Chin Jin Grey Kuala Lumpur Interactive Developer
Lukman Hussein Grey Kuala Lumpur Project Manager
Chan Hock Liang Grey Kuala Lumpur Interactive Jnr Art Director
Chan Hock Liang Grey Kuala Lumpur Animator
2AM Grey Kuala Lumpur Audio House

Brief Explanation

Happy Prepaid (the smallest prepaid brand in the country) wants to capture a segment of the urban youth market. No ATL budget. No ATL Media. Not even a black and white panel ad. Fine. To launch the site, teaser comics were handed out at youth hangouts and social networks. The comics depicted twisted ways of dying happy. When logged on, viewers get introduced to Happy Prepaid's offering via an interactive and fun 'afterlife' realm.