| Title | SCROLL AND STRIP BANANA BANANA-ER |
| Brand | DOLE JAPAN |
| Product / Service | DOLE BANANA |
| Category | B02. Consumer Products & Services |
| Entrant | DENTSU Y&R Tokyo, JAPAN |
| Entrant Company: | DENTSU Y&R Tokyo, JAPAN |
| Advertising/Web Design Agency: | DENTSU Y&R Tokyo, JAPAN |
Credits | |
| Name | Company | Position |
|---|---|---|
| Kazuhiko Higuchi | Creative Director | Dentsu,Young & Rubicam |
| Yuki Fuse | Producer & Director | Dentsu,Young & Rubicam |
| Keigo Nakanishi | Director | 1?10 design |
| Masakazu Sawa | Planner | Dentsu,Young & Rubicam |
| Yoshihiro Yasuda | Designer | 1?10 design |
| Shunsuke Kishi | Flash Developer | 1?10 design |
| Takao Hyoudo | Copywriter | Dentsu,Young & Rubicam |
| Shoichi Yamakawa | Account Director | Dentsu,Young & Rubicam |
| Makoto Yamashita | Account Supervisor | Dentsu,Young & Rubicam |
| Naoko Gotoh | Account Supervisor | Dentsu,Young & Rubicam |
| Osamu Sakoh | Photographer | Jam Studio |
| Kiyokazu Ito | Photographer | Jam Studio |
Our aim was to promote Dole Bananas as the best source of energy for sporting activities. So when Tokyo Marathon 2010 became one of the hottest topics in town, we seized the opportunity and posted surprising banana banners on sports news sites. When people scrolled to read the news, the banana suddenly stripped its skin, followed by a bunch of runners who sprint up the screen. It is a contextual and interactive banner advertisement.