| Title | A LONESOME CURSOR |
| Brand | ADVERTISING COUNCIL JAPAN |
| Product / Service | ADVERTISING COUNCIL JAPAN |
| Category | B04. Public Service, Charity & Fund Raising |
| Entrant | DAIKO ADVERTISING Osaka, JAPAN |
| Entrant Company: | DAIKO ADVERTISING Osaka, JAPAN |
| Advertising/Web Design Agency: | DAIKO ADVERTISING Osaka, JAPAN |
Credits | |
| Name | Company | Position |
|---|---|---|
| Kyo Hibino | DAIKO ADVERTISING | Creative Director/Planner |
| Masahito Nakagawa | DAIKO ADVERTISING | Copywriter/Planner |
| Shoji Taniguchi | DAIKO ADVERTISING | Art Director/Planner |
| Masaki Terada | DAIKO ADVERTISING | Producer/Planner |
| Masashi Okumura | DAIKO ADVERTISING | Designer/Planner |
| Chokushi Miki | PETABIT CORPORATION | Director |
| Hiroyuki Nagata | PETABIT CORPORATION | Producer |
Aim of Advertising To provide the catalyst for people to see the problem of bullying in schools as a personal issue that concerns them too. Concept Combination of a familiar icon with active advertising to deliver the desired message with feeling. Target Audience Parties involved in the bullying issue and others for whom it rings a bell. Strong Point The strategy made possible a new form of message delivery unlike TV/radio commercials or print media that takes advantage of the Web’s uniquely interactive nature.