| Title | RED FLAG |
| Brand | VF ASIA |
| Product / Service | THE NORTH FACE |
| Category | D01. Digitally Led Integrated Campaign |
| Entrant | OGILVY SHANGHAI, CHINA |
| Entrant Company: | OGILVY SHANGHAI, CHINA |
| Advertising/Web Design Agency: | OGILVY SHANGHAI, CHINA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Natalie Lam | Ogilvy One Shanghai | Executive Creative Director |
| Kevin Lee | Ogilvy & Mather Advertising Shanghai | Executive Creative Director |
| Sean Sim | Ogilvy Action Shanghai | Executive Creative Director |
| Hao Zhu | Ogilvy Public Relations Shanghai | Creative Director |
| Kit Ong | Ogilvy & Mather Advertisting Shanghai | Creative Director |
| Kelvin Leong | Ogilvy & Mather Advertising Shanghai | Creative Director |
| Nicki Wong | Ogilvy Action Shanghai | Creative Director |
| Kama Zhang | Ogilvy One Shanghai | Art Director |
| Minsheng Zhang | Ogilvy & Mather Advertising Shanghai | Art Director |
| Zheng Zhang | Ogilvy & Mather Advertising Shanghai | Art Director |
| Kurt Deng | Ogilvy Public Relations Shanghai | Art Director |
| Robin Wu | Ogilvy & Mather Advertising Shanghai | Art Director |
| Hytal Ye | Ogilvy One Shanghai | Designer |
| Lei Zhang | Ogilvy & Mather Advertising Shanghai | Designer |
| Stanley Tao | Ogilvy One Shanghai | Head of Copy |
| Adams Fan | Ogilvy & Mather Advertising Shanghai | Senior Copywriter |
| Bright Yu | Ogilvy One Shanghai | Multimedia |
| Leon Lee | Ogilvy One Shanghai | Project Director |
| Aywei Wong | Ogilvy & Mather Advertising Shanghai | Executive Producer |
| Weisian Lee | Ogilvy & Mather Advertising Shanghai | Senior Producer |
Objective: To encourage China to get outdoors and take the first step to “Start Exploring” Concept: A contest to get everyone in China to virtually plant a “Red Flag” with a SMS messages to claim a piece of virtual China, all in 18 days. Target audience: 18-24 years old Chinese youth