| Title | GOLD 120 |
| Brand | VF ASIA |
| Product / Service | LEE |
| Category | D01. Digitally Led Integrated Campaign |
| Entrant | OGILVY SHANGHAI, CHINA |
| Entrant Company: | OGILVY SHANGHAI, CHINA |
| Advertising/Web Design Agency: | OGILVY SHANGHAI, CHINA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Natalie Lam | Ogilvy One Shanghai | Executive Creative Director |
| Kevin Lee | Ogilvy & Mather Advertising Shanghai | Executive Creative Director |
| Sean Sim | Ogilvy Action Shanghai | Executive Creative Director |
| Hao Zhu | Ogilvy Public Relations Shanghai | Creative Director |
| Kit Ong | Ogilvy & Mather Advertising Shanghai | Creative Director |
| Fiona Chen | Ogilvy & Mather Advertising Shanghai | Creative Director |
| Kelvin Leong | Ogilvy & Mather Advertising Shanghai | Creative Director |
| Nicki Wong | Ogilvy Action Shanghai | Creative Director |
| Kama Zhang | Ogilvy One Shanghai | Art Director |
| Kurt Durt | Ogilvy Public Relations Shanghai | Art Director |
| Zheng Zhang | Ogilvy & Mather Advertising Shanghai | Art Director |
| Robin Wu | Ogilvy & Mather Advertising Shanghai | Art Director |
| Hytal Ye | Ogilvy One Shanghai | Designer |
| Lei Zhang | Ogilvy & Mather Advertising Shanghai | Designer |
| Bright Yu | Ogilvy One Shanghai | Multimedia |
| Sandy He | Ogilvy One Shanghai | Information Architect |
| Stanley Tao | Ogilvy One Shanghai | Head of Copy |
| Adams Fan | Ogilvy & Mather Advertising Shanghai | Copywriter |
| Leon Lee | Ogilvy One Shanghai | Project Director |
| Sky Xu | Ogilvy One Shanghai | Project Manager |
Objective: To promote adidas’ annual basketball summer league, and dramatize the 3 day finale when NBA stars Dwight Howard and Derrick Rose came to Shanghai to hang out with their fans. Concept: We created DDTV, China’s first ever 3 day, live, interactive television online for fans to watch all the action in Shanghai, after a heated summer league with 1200 teams competing Target audience 16-20 year old male teen basketball fans in China