| Title | GOLD 120 |
| Brand | VF ASIA |
| Product / Service | LEE |
| Category | C02. Interactive Tools & Applications, including mobile advertising |
| Entrant | OGILVY SHANGHAI, CHINA |
| Entrant Company: | OGILVY SHANGHAI, CHINA |
| Advertising/Web Design Agency: | OGILVY SHANGHAI, CHINA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Natalie Lam | Ogilvy One Shanghai | Executive Creative Director |
| Kevin Lee | Ogilvy &Mather Advertising Shanghai | Executive Creative Director |
| Hao Zhu | Ogilvy Public Relations Shanghai | Creatvie Director |
| Sean Sim | Ogilvy Action Shanghai | Executive Director Director |
| Kit Ong | Ogilvy&Mather Advertising Shanghai | Creative Director |
| Fiona Chen | Ogilvy&Mather Advertising Shanghai | Creative Director |
| Kelvin Leong | Ogilvy & Mather Advertising Shanghai | Creative Director |
| Nicki Wong | Ogilvy Action Shanghai | Creative Director |
| Kama Zhang | Ogilvy One Shanghai | Art Director |
| Kurt Deng | Ogilvy Public Relations Shanghai | Art Director |
| Chung Choon Ming | Ogilvy Action Shanghai | Art Director |
| Zheng Zhang | Ogilvy & Mather Advertising Shanghai | Art Director |
| Robin Wu | Ogilvy&Mather Advertising Shanghai | Art Director |
| Aywei Wong | Ogilvy & Mather Advertising Shanghai | Executive Producer |
| Weisian Lee | Ogilvy & Mather Advertising Shanghai | Senior Producer |
| Fred Chin | Ogilvy One Shanghai | Executive Producer |
| Leon Lee | Ogilvy One Shanghai | Project Director |
| Sky Xu | Ogilvy One Shanghai | Project Manager |
| Bright Yu | Ogilvy One Shanghai | Digital Artist |
| Stanley Tao | Ogilvy One Shanghai | Head of Copy |
Objective: To celebrate Lee’s 120th Anniversary in China, and it’s rich past of “making history.” Concept: Give China a history less like no other. As the iconic achievement of Lee’s 120th Anniversary, we made 120 pairs of limited edition jeans with gold buttons that users can only win through a 120 hours history game online. Target audience: 18-24 years old Chinese youth