ANONYMOUS SMELLING REPORTING

TitleANONYMOUS SMELLING REPORTING
BrandUNILEVER CHINA
Product / ServiceREXONA WINTER CAMPAIGN
CategoryC02. Interactive Tools & Applications, including mobile advertising
EntrantOGILVY SHANGHAI, CHINA
Entrant Company:OGILVY SHANGHAI, CHINA
Advertising/Web Design Agency:OGILVY SHANGHAI, CHINA

Credits

Credits

Name Company Position
Natalie Lam Ogilvy One Shanghai Executive Creative Director
Nataie Lam Ogilvy One Shanghai Art Director
Zee Zhang Ogilvy One Shanghai Copywriter
Lin Huang Ogilvy One Shanghai Senior Designer
Leon Lee Ogilvy One Shanghai Project Director
Allen Chen Ogilvy One Shanghai Project Manager
Nishtha Mehta Ogilvy One Shanghai Group Account Director
Anita Ko Ogilvy One Shanghai Account Manager
Ricky Du Ogilvy One Shanghai Account Executive

Brief Explanation

Objective: To raise awareness that everyone “sweats and smells.” Concept: An “anonymous” report-a-friend campaign to tell your smelly friend the truth without revealing who you are. Target audience: Senior university students and young white collars in China