| Title | ANONYMOUS SMELL REPORTING |
| Brand | UNILEVER CHINA |
| Product / Service | REXONA WINTER CAMPAIGN |
| Category | C01. Viral & Email Marketing |
| Entrant | OGILVY SHANGHAI, CHINA |
| Entrant Company: | OGILVY SHANGHAI, CHINA |
| Advertising/Web Design Agency: | OGILVY SHANGHAI, CHINA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Natalie Lam | Ogilvy One Shanghai | Executive Creative Director |
| Natalie Lam | Ogilvy One Shanghai | Art Director |
| Lin Huang | Ogilvy One Shanghai | Senior Designer |
| Zee Zhang | Ogilvy One Shanghai | Copywriter |
| Leon Lee | Ogilvy One Shanghai | Project Director |
| Allen Chen | Ogilvy One Shanghai | Project Manager |
| Nishtha Mehta | Ogilvy One Shanghai | Group Account Director |
| Ricky Du | Ogilvy One Shanghai | Account Executive |
| Anita Ko | Ogilvy One Shanghai | Account Manager |
Objective: To raise awareness that everyone “sweats and smells.” Concept: An “anonymous” report-a-friend campaign to tell your smelly friend the truth without revealing who you are. Target audience: Senior university students and young white collars in China