| Title | LIFE FEELS GOOD |
| Brand | LG ELECTRONICS |
| Product / Service | CHOCOLATE MOBILE PHONE |
| Category | A02. Consumer Products |
| Entrant | MINDSHARE SINGAPORE, SINGAPORE |
| Entrant Company: | MINDSHARE SINGAPORE, SINGAPORE |
| Advertising/Web Design Agency: | MINDSHARE SINGAPORE, SINGAPORE |
Credits | |
| Name | Company | Position |
|---|---|---|
| Adam O'Neill | Mindshare | Director, Client Leadership |
| Jesse Espinola | Mindshare | Media Executive |
| Hawook Hwang | LG | Manager, CMO Team |
| Jamie Friedman Altschul | Conde Nast | Sales Development Director |
| Jacqueline Cinguina | Conde Nast | Director, Digital Services |
| Mark Jarecke | four32c | Digital Creative Director |
LG have partnered with Conde Nast to share brand values and demonstrate why Life’s Good through the creation of advertorial and online content. In this third instalment of the series, we turn to the new Chocolate phone & demonstrate how “Life Feels Good” through a partnership with world famous fashion designer Narciso Rodriguez. This is an integrated digital campaign which included a microsite, display materials, newsletters, social networking services, text links and magazine insertions.