| Title | BYE BYE STRESS |
| Brand | AIRASIA |
| Product / Service | AIRASIA |
| Category | C03. Other Digital Channels |
| Entrant | PLAYGROUP Jakarta, INDONESIA |
| Entrant Company: | PLAYGROUP Jakarta, INDONESIA |
| Advertising/Web Design Agency: | PLAYGROUP Jakarta, INDONESIA |
Credits | |
| Name | Company | Position |
|---|---|---|
| PLAYGROUP | PLAYGROUP DIGITAL | DIGITAL AGENCY |
| ACTIVATE | ACTIVATE MEDIA NUSANTARA | MEDIA SPECIALIST |
| MAGNIVATE | DIGITAL DEVELOPER | |
| GREENLAB GROUP | DIGITAL DEVELOPER |
Bye-Bye Stress! Campaign was created to generate database using Facebook. In order to drive more users to become a fan, AirAsia Indonesia invited its customer to participate in Bye-Bye Stress! Competition and win 120 free seats by promoting a stressful friend. 60 contestants with the highest number of votes are eligible to receive the prizes. The duration of the campaign was 6 weeks, which consisted of 5 voting periods. AirAsia Indonesia's customer database has successfully skyrocketed, from 1,400 to 85,000 fans, in only 6 weeks time.