I MAN

TitleI MAN
BrandSEMIR
Product / ServiceSEMIR FASHION BRAND
CategoryA01. Corporate Information
EntrantDRAFTFCB Shanghai, CHINA
Entrant Company:DRAFTFCB Shanghai, CHINA
Advertising/Web Design Agency:DRAFTFCB Shanghai, CHINA

Credits

Credits

Name Company Position
Poh Hwee Beng DRAFTFCB Executive Creative Director, China
Ethan Tsao DRAFTFCB Creative Director
Laurent Jiang DRAFTFCB Associate Creative Director
Po Yi Leung DRAFTFCB Associate Creative Director
Monkey He DRAFTFCB Art Director
Xiao Xiao Fan DRAFTFCB Copywriter
He Yan DRAFTFCB Copywriter
Xiao Xiao Fan DRAFTFCB Producer
Joanna Go DRAFTFCB Group Account Director
Betty Zhu DRAFTFCB Associate Account Director
Sarah Chin GolinHarris Director
Simon Ren GolinHarris Senior Associate
Rita Cai GolinHarris Account Coordinator

Brief Explanation

Semir is a mass casual wear fashion brand in China. Hoping to up lift their brand image by crossing over with Hollywood movie "Iron Man 2". The campaign is to announce and create awareness of the cross over event.