| Title | PURE |
| Brand | LION NATHAN |
| Product / Service | BOAGS PURE |
| Category | A03. TV - Best Use of Art Direction |
| Entrant | REVOLVER Sydney, AUSTRALIA |
| Entrant Company: | REVOLVER Sydney, AUSTRALIA |
| Advertising Agency: | PUBLICIS MOJO Sydney, AUSTRALIA |
| Production Company: | REVOLVER Sydney, AUSTRALIA |
Credits | |
| Creative Director | Micah Walker |
| Copywriter | Creative Team: Justine Armour/Grant Mcaloon |
| Agency Producer | Sacha Loverch |
| Planner | Nicole Milward |
| Account Manager | Tara Seymour |
| Account Supervisor | Account Director: Simon Ludowyke |
| Director | Noam Murro |
| Producer | Executive Producer: Michael Ritchie |
| Editor | Stewart Reeves For Guillotine |
| Sound Design/Arrangement | Soundtree Uk/Nylon Studios Sydney |
| Music Artist/Title | The Books/It Never Changes To Stop |
| Lighting | Simon Duggan |
| Post Production | Animal Logic |
| Other Credits | Post Production Producer: Melanie Wickham |
This commercial is set deep in the unspoilt wilderness of Tasmania, revealing a hidden night time world in which a series of strange natural phenomena culminate in the discovery of the beer.