IMAGINATION

TitleIMAGINATION
BrandHONDA
Product / ServiceHONDA JAZZ
CategoryA01. TV - Best Use of Animation
EntrantREVOLVER Sydney, AUSTRALIA
Entrant Company:REVOLVER Sydney, AUSTRALIA
Advertising Agency:303 SYDNEY, AUSTRALIA
Production Company:REVOLVER Sydney, AUSTRALIA

Credits

Creative DirectorJulian Watt
CopywriterGary Du Toit/Deborah Frenkel
Agency ProducerLucy Trengove
DirectorKris Moyes
ProducerGeorgina Wilson/Caroline Barry/Executive Producer: Michael Ritchie
EditorStewart Reeves For Guillotine
Music Artist/TitleElliot Wheeler For Turning Studios
Art DirectorBryan Dennis
LightingRoss Emery/Ben Sullivan
Post ProductionAnimal Logic

Brief Explanation

The commercial demonstrates the car's interior space and versatility using the language of a strikingly familiar object - a child's plastic block. More than a million multi-coloured Mega Blocks flow into and out of the car, transforming into a series of objects along the way - a giant dog chasing a ball, a sneaker-wearing octopus, a surfboard riding a tidal wave, a submarine, and more.