Title | METICULOUS |
Brand | GIO INSURANCE |
Product / Service | INSURANCE COMPANY |
Category | A01. TV - Best Use of Animation |
Entrant | MILFORD FILM & ANIMATION Stockholm, SWEDEN |
Entrant Company: | MILFORD FILM & ANIMATION Stockholm, SWEDEN |
Advertising Agency: | LEO BURNETT SYDNEY, AUSTRALIA |
Production Company: | AGAINSTALLODDS Stockholm, SWEDEN |
2nd Production Company: | XYZ STUDIOS Melbourne, AUSTRALIA |
Credits | |
Executive Creative Director | Andy Dilallo/Jay Benjamin |
Copywriter | Gary Dawson/Rupert Taylor |
Agency Producer | Adrian Shapiro |
Director | Niklas Rissler/Derek Picken |
Producer | Josh Thorne |
Sound Design/Arrangement | Sound Reservoir |
Music Artist/Title | Eclectic Music |
Animation | Milford Film And Animation |
Art Director | Tim Green |
Post Production | Milford Film And Animation |
Meet the charming and meticulous-natured animated characters living in the poetic world of GIO. The long-standing insurance company was willing to break away from the norm and create something totally different in tone and voice for a brand in a conservative category. Creating the meticulous world of GIO was a challenge as the time frame for this 3D-production was just over three weeks.