Title | FAST VS. FAST |
Brand | ADIDAS INTERNATIONAL |
Product / Service | SPORTSWEAR |
Category | A04. TV - Best Use of Cinematography |
Entrant | 180 AMSTERDAM, THE NETHERLANDS |
Entrant Company: | 180 AMSTERDAM, THE NETHERLANDS |
Advertising Agency: | 180 AMSTERDAM, THE NETHERLANDS |
Production Company: | KNUCKLEHEAD London, UNITED KINGDOM |
Credits | |
Chief Creative Officer | Andy Fackrell |
Executive Creative Director | Andy Fackrell |
Copywriter | Peter Albores |
Agency Producer | Joe Togneri |
Advertiser's Supervisor | Levin Reyher |
Account Manager | Ben Cochrane |
Account Supervisor | Feliciano Robayna |
Director | Gary Shore/Johnny Green |
Producer | Matthew Brown |
Editor | Richard Orrick/Work Post London |
Sound Design/Arrangement | Wave Recording Studios Amsterdam: Alex Nicholls-Lee And Joe Mount |
Music Artist/Title | The Brute Chorus/Ennio Morricone |
Animation | Harin Hirani/Mikel Barron Bilbao/Paul Wright |
Art Director | Martin Terhart |
Lighting | Daniel Landin |
Post Production | Finish |
Other Credits | Flame Artist:jason Watts/Steve Murgatroud; Business Affairs:neeza Adenan/Belen Jerez |
The ‘Fast vs. Fast’ film launches Adidas’s world cup campaign and related products, conveying the unparalleled ambience surrounding this sporting event. As a sequel to ‘The Spark’ , ‘Fast vs. Fast’ continues a number themes previously introduced, including the strength and agility of some of the world’s most revered football players. Using the subtext of speed as a foundation for the film’s narrative, the sharp taste of Film noir is combined with the striking visuals of Japanese Anime. The ruthless editing and swift screen cuts leave viewers feeling unnerved and intrigued.