SOUNDS GREAT

TitleSOUNDS GREAT
BrandGOLDEN ARCHES RESTAURANTS
Product / ServiceMcDONALDS BREAKFAST
CategoryA04. TV - Best Use of Cinematography
EntrantDIRECTOR'S THINK TANK Kuala Lumpur, MALAYSIA
Entrant Company:DIRECTOR'S THINK TANK Kuala Lumpur, MALAYSIA
Advertising Agency:LEO BURNETT ADVERTISING Kuala Lumpur, MALAYSIA
Production Company:DIRECTOR'S THINK TANK Kuala Lumpur, MALAYSIA

Credits

Executive Creative DirectorIska Hashim
Agency ProducerTheresia Dewi
PlannerSutapa
Account ManagerSherrilyn Song
Account SupervisorPatrick Hue
DirectorRajay Singh
ProducerHeng Tek Nam
EditorRaja Affandi Jamaluddin/Mirage Post/Malaysia
Sound Design/ArrangementStellar Kl
Art DirectorEaide Jasli
LightingZainuddin
Post ProductionAsia Pacific Videolab/Malaysia

Brief Explanation

Using sound design, this commercial demonstrates the chaotic morning in our everyday surroundings cutting back and forth from shots of city life with the preparation of the product, providing a peaceful tranquility between the scenes creating a calming feel of the brand.