Title | SOUNDS GREAT |
Brand | GOLDEN ARCHES RESTAURANTS |
Product / Service | McDONALDS BREAKFAST |
Category | A04. TV - Best Use of Cinematography |
Entrant | DIRECTOR'S THINK TANK Kuala Lumpur, MALAYSIA |
Entrant Company: | DIRECTOR'S THINK TANK Kuala Lumpur, MALAYSIA |
Advertising Agency: | LEO BURNETT ADVERTISING Kuala Lumpur, MALAYSIA |
Production Company: | DIRECTOR'S THINK TANK Kuala Lumpur, MALAYSIA |
Credits | |
Executive Creative Director | Iska Hashim |
Agency Producer | Theresia Dewi |
Planner | Sutapa |
Account Manager | Sherrilyn Song |
Account Supervisor | Patrick Hue |
Director | Rajay Singh |
Producer | Heng Tek Nam |
Editor | Raja Affandi Jamaluddin/Mirage Post/Malaysia |
Sound Design/Arrangement | Stellar Kl |
Art Director | Eaide Jasli |
Lighting | Zainuddin |
Post Production | Asia Pacific Videolab/Malaysia |
Using sound design, this commercial demonstrates the chaotic morning in our everyday surroundings cutting back and forth from shots of city life with the preparation of the product, providing a peaceful tranquility between the scenes creating a calming feel of the brand.