Title | RIDE THE LIGHT |
Brand | DIGI TELECOMMUNICATIONS |
Product / Service | BROADBAND |
Category | A04. TV - Best Use of Cinematography |
Entrant | DIRECTOR'S THINK TANK Kuala Lumpur, MALAYSIA |
Entrant Company: | DIRECTOR'S THINK TANK Kuala Lumpur, MALAYSIA |
Advertising Agency: | NAGA DDB Petaling Jaya, MALAYSIA |
Production Company: | DIRECTOR'S THINK TANK Kuala Lumpur, MALAYSIA |
Credits | |
Executive Creative Director | Alvin Teoh |
Copywriter | Ivan Yeo/Didi Pirinyuang |
Agency Producer | Sharon De Silva/Sandra Duarte/Chawirat Tan |
Account Manager | Sarina Sham/Lo Wei Tzen/Andy Ng |
Director | Maurice Noone |
Producer | Pete Singh |
Editor | Ng Su Soing/Mfx Sdn Bhd |
Sound Design/Arrangement | Fuse Asia |
Animation | Mfx Sdn Bhd |
Art Director | Christopher Chong |
Lighting | Zainuddin Mohd |
Post Production | Mfx Sdn Bhd |
This commercial visually demonstrates the product's undisrupted service, using the story of light trails, within the framework of a midnight bicycle ride. In the simplest terms, the product's light trail (Yellow Light) would never falter, while the other coloured light trails would flicker and fade.