RIDE THE LIGHT

TitleRIDE THE LIGHT
BrandDIGI TELECOMMUNICATIONS
Product / ServiceBROADBAND
CategoryA04. TV - Best Use of Cinematography
EntrantDIRECTOR'S THINK TANK Kuala Lumpur, MALAYSIA
Entrant Company:DIRECTOR'S THINK TANK Kuala Lumpur, MALAYSIA
Advertising Agency:NAGA DDB Petaling Jaya, MALAYSIA
Production Company:DIRECTOR'S THINK TANK Kuala Lumpur, MALAYSIA

Credits

Executive Creative DirectorAlvin Teoh
CopywriterIvan Yeo/Didi Pirinyuang
Agency ProducerSharon De Silva/Sandra Duarte/Chawirat Tan
Account ManagerSarina Sham/Lo Wei Tzen/Andy Ng
DirectorMaurice Noone
ProducerPete Singh
EditorNg Su Soing/Mfx Sdn Bhd
Sound Design/ArrangementFuse Asia
AnimationMfx Sdn Bhd
Art DirectorChristopher Chong
LightingZainuddin Mohd
Post ProductionMfx Sdn Bhd

Brief Explanation

This commercial visually demonstrates the product's undisrupted service, using the story of light trails, within the framework of a midnight bicycle ride. In the simplest terms, the product's light trail (Yellow Light) would never falter, while the other coloured light trails would flicker and fade.