Brief Explanation

A completely CGI sweet shop that comes to life is the latest creation from the Cutting Edge VFX and Design team. Even with an extremely tight schedule, this commercial was all too alluring to our 3d and Design team due to the huge creative challenge it presented. With some scenes heavy enough to rival those in any major motion picture, an impressive upgrade to the current renderfarm as well as an expansion of our artists with freelancers were all required. To keep the process with our international clients as fluid and efficient as possible, a detailed previs of the shop and its contents was created at the same time the real elements were being built. Mark Toia then worked closely with the team to map out all shots and rough animation action prior to filming the children in Indonesia. Teams of animators worked on builds and textures simultaneously as other teams completed designs, layouts, animation and particles.