CHARCOAL FESTIVAL

TitleCHARCOAL FESTIVAL
BrandS.T. CORPORATION
Product / ServiceDA-SHU-TAN FRIDGE DEODORIZER
CategoryA03. Home Furnishing, Appliances, Maintenance & Household Products
EntrantTAIYO KIKAKU Tokyo, JAPAN
Entrant Company:TAIYO KIKAKU Tokyo, JAPAN
Advertising Agency:YOMIKO ADVERTISING Tokyo, JAPAN
Production Company:TAIYO KIKAKU Tokyo, JAPAN

Credits

Executive Creative DirectorMasakazu Nifuji
Creative DirectorKoji Kage
CopywriterTakao Oikawa/Kaita Arai/Louis Sato
DirectorKaoru Haga
ProducerShinobu Hata/Dai Sato
EditorToshiro Irino
Sound Design/ArrangementMelody Punch Inc./Toru Midorikawa/Kaoru Haga/Atsushi Hirasawa
Music Artist/TitleKaori Watanabe
Art DirectorYumiko Obara/Shohei Hashimoto
LightingShen Zon Hui
Post ProductionImage Studio 109/Inc.
Other CreditsProduction Manager: Ryota Izumiya/Masayoshi Takayanagi/Hiroki Katagiri

Brief Explanation

Open on a festival scene with men holding flame torches and shouting. They surround a large piece of charcoal which they carry down a hill. 'Holy Charcoal' 'Bad Smell' 'This festival ain't real we made it up for this simple message charcoal power is great'. A woman places the deodorizer in a fridge. End frame: packshot of DA-SHU-TAN.