COAL STORY

Short List
TitleCOAL STORY
BrandGREENPEACE
Product / ServiceGREENPEACE
CategoryA16. Public Service, Charity & Fund Raising
EntrantOGILVY BEIJING, CHINA
Entrant Company:OGILVY BEIJING, CHINA
Advertising Agency:OGILVY BEIJING, CHINA
Production Company:VIGORTIME Beijing, CHINA

Credits

Executive Creative DirectorDoug Schiff
Creative DirectorYanyan Yang
CopywriterDoug Schiff
Agency ProducerFei Wang/Doug Schiff/Yimeng Bai/Lulu Yang
Account ManagerVivian Guo
DirectorDoug Schiff
Music Artist/TitleKadri Gopalnath
AnimationLi Zhen/Fang Xiaodong/Hou Kun/Yang Qian/Gao Lue/Hou Kun/Wu Xiandeng/Deng Nanbing/Sun Yuzhen
Art DirectorFei Wang/Yanyan Yang/Yimeng Bai
Other CreditsAnimation Directors: Hong Yu/Li Jie/Zhang Aihua

Brief Explanation

A new coal-fired plant opens every week in China. In China, as well as in so many developing countries, coal’s cheap price and quick accessibility make it the energy source of choice for the ever-increasing demand. But this fossil fuel doesn’t come without a long list of insurmountable problems: from creating deadly labor conditions, to creating toxic air to being one of the biggest causes of rising sea levels due to the climate change our planet now faces. The desire of Greenpeace to educate emerging markets and persuade governments against coal use, led to this animated film.