LOVE STORY 1

TitleLOVE STORY 1
BrandHUTCHISON TELECOMMUNICATIONS LANKA
Product / ServiceTELECOMMUNICATIONS
CategoryA14. Commercial Public Services
EntrantTRIAD Colombo, SRI LANKA
Entrant Company:TRIAD Colombo, SRI LANKA
Advertising Agency:TRIAD Colombo, SRI LANKA
Production Company:35 KM Colombo, SRI LANKA

Credits

Chief Creative OfficerTriad Team
Executive Creative DirectorTriad Team
Creative DirectorTriad Team
CopywriterTriad Team
Agency ProducerTriad Team
Advertiser's SupervisorClient Team
PlannerTriad Team
Account ManagerTriad Team
Account SupervisorTriad Team
Art DirectorTriad Team

Brief Explanation

In Sri Lanka, arranged marriages are common. Girls lead a protected life under the strict supervision of parents, more so in the case of rural upper classes. Historically, local blockbuster movies have been made on love stories based on this cultural reality and its social impact. The footage used is from the original movie, taken with all rights obtained. The dialogue is the same as the original, containing all nuances of the era and the social status of the protagonists. Hutch was launching their Oyai-Mamai ( You and I ) tariff targeting couples using the same service provider.