| Title | COMPARE |
| Brand | THAI HEALTH PROMOTION FOUNDATION |
| Product / Service | DRUNK DRIVING AWARENESS |
| Category | A16. Public Service, Charity & Fund Raising |
| Entrant | THINK FACTORY Bangkok, THAILAND |
| Entrant Company: | THINK FACTORY Bangkok, THAILAND |
| Advertising Agency: | THINK FACTORY Bangkok, THAILAND |
| Production Company: | MATCHING STUDIO Bangkok, THAILAND |
Credits | |
| Chief Creative Officer | Mr. Decha Tangpanitansook |
| Executive Creative Director | Aniruth Assawanapanon/Wirat Charoenwiwatchai |
| Creative Director | Aniruth Assawanapanon/Wirat Charoenwiwatchai |
| Copywriter | Wirat Charoenwiwatchai/Permboon Malaiwan/Pornnarong Dinromrum |
| Agency Producer | Saroj Saengsin |
| Advertiser's Supervisor | Pohatai Jintrakul |
| Account Supervisor | Sasikarn Chatvijit |
| Director | Chanchai Chavanont |
| Producer | Kaewchieranai Chumsaeng Na Ayudhya |
| Editor | Trairat Charuchinda |
| Art Director | Aniruth Assawanapanon/Nattawud Rattanajeena/Apiwat Pattalarungkhan |
| Post Production | Baan Post Matching Studio |
Who would you feel more pitiful for between a cripple man who is trying to feed himself with one arm or a kid who can’t walk and keeps screaming for his mother’s help? If you can’t think, look at this man who drinks and drives and accidentally hits this boy with his mum and kills her. Actually, you don’t need to pity anyone but just don’t drink and drive.