MEET THE GODS

TitleMEET THE GODS
BrandNATIONAL AGENCY FOR THE ADVANCEMENT OF SPORTS AND HEALTH
Product / ServiceLOTTERY "BIG"
CategoryA10. Sports, Entertainment, Travel & Leisure
EntrantDENTSU Tokyo, JAPAN
Entrant Company:DENTSU Tokyo, JAPAN
Advertising Agency:DENTSU Tokyo, JAPAN
2nd Advertising Agency:KAZE TO BALLAD Tokyo, JAPAN
Production Company:TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN

Credits

Creative DirectorYuya Furukawa
CopywriterSohei Okano/Akihiro Terui
Agency ProducerMakiko Kusakabe
PlannerSohei Okano/Akihiro Terui
Account ManagerFumio Kodama/Genta Ishikawa/Hirofumi Toyoda
DirectorKenji Yamauchi
ProducerYuji Ozawa
Art DirectorGen Tanaka/Yoshinaka Ono/Yuhei Omura

Brief Explanation

BIG Lottery is a premium lottery, offering a top prize of 600 million yen in Japan. Yet, it was not particularly well known. We thought we could show everyone how the Gods actually choose the winner and how anyone can get lucky.