LORD

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Campaign
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TitleLORD
BrandCOCA-COLA COMPANY (JAPAN)
Product / ServiceCHACA GREEN TEA
CategoryA02. Beverages - Alcoholic & Non-Alcoholic
1 of 2 Campaign
EntrantDENTSU Tokyo, JAPAN
Entrant Company:DENTSU Tokyo, JAPAN
Advertising Agency:DENTSU Tokyo, JAPAN
Production Company:DENTSU TEC Tokyo, JAPAN

Credits

Creative DirectorYuka Tsukada
CopywriterYuji Matsumura/Hideaki Nakagawa
Agency ProducerShinji Furuya
PlannerYuji Matsumura/Hideaki Nakagawa
Account ManagerTsutomu Sagiuchi/Nami Kawaguchi/Hirotaka Komiya/Hidemi Kabaya
DirectorDaihachi Yoshida
ProducerNaoya Ogata

Brief Explanation

This green tea product called Chaka is effective in reducing flab. It was launched in 2008 and was very effective because there were directions from the country to reduce flab around the belly to prevent related diseases for adults that year. It was a good time to launch the product for the main target: businessmen. This commercial is based a long time ago with the main character being a samurai who causes several disasters because of his tubby stomach. The samurai represents businessmen today which was easy for people to reflect upon the situation.