INTERVIEW

TitleINTERVIEW
BrandALFINE CO.
Product / ServiceESTHE WAM BEAUTY SALON
CategoryA09. Retail Outlets, Fast Food Outlets & Restaurants
EntrantOGILVY & MATHER JAPAN Tokyo, JAPAN
Entrant Company:OGILVY & MATHER JAPAN Tokyo, JAPAN
Advertising Agency:OGILVY & MATHER JAPAN Tokyo, JAPAN
Production Company:HI SCHOOL Tokyo, JAPAN

Credits

Executive Creative DirectorMark Collis
Creative DirectorTakuya Matsuo
CopywriterTakenori Hashimoto
DirectorJun Ichikawa
ProducerShinjiro Yachi/Shinichi Matsumoto
LightingMasao Nakabori

Brief Explanation

Objective: To remind audience that your body will become so beautiful with Esthe Wam that you want to show it to others. Concept: The body you want to show Target Audience: Housewives in their 40s and 50s who feel that they are not treated as women by their husbands and/or other males