Title | INTERVIEW |
Brand | ALFINE CO. |
Product / Service | ESTHE WAM BEAUTY SALON |
Category | A09. Retail Outlets, Fast Food Outlets & Restaurants |
Entrant | OGILVY & MATHER JAPAN Tokyo, JAPAN |
Entrant Company: | OGILVY & MATHER JAPAN Tokyo, JAPAN |
Advertising Agency: | OGILVY & MATHER JAPAN Tokyo, JAPAN |
Production Company: | HI SCHOOL Tokyo, JAPAN |
Credits | |
Executive Creative Director | Mark Collis |
Creative Director | Takuya Matsuo |
Copywriter | Takenori Hashimoto |
Director | Jun Ichikawa |
Producer | Shinjiro Yachi/Shinichi Matsumoto |
Lighting | Masao Nakabori |
Objective: To remind audience that your body will become so beautiful with Esthe Wam that you want to show it to others. Concept: The body you want to show Target Audience: Housewives in their 40s and 50s who feel that they are not treated as women by their husbands and/or other males