Title | BICYCLE |
Brand | AUDI JAPAN |
Product / Service | AUDI Q5 |
Category | A08. Cars & Automotive Services |
Entrant | OGILVY & MATHER JAPAN Tokyo, JAPAN |
Entrant Company: | OGILVY & MATHER JAPAN Tokyo, JAPAN |
Advertising Agency: | OGILVY & MATHER JAPAN Tokyo, JAPAN |
Production Company: | PASSION PICTURES Kuala Lumpur, MALAYSIA |
Credits | |
Executive Creative Director | Mark Collis |
Copywriter | Tim Schultz/Motonori Sugiyama/Takamori Kadoi |
Agency Producer | San Takashima |
Planner | David Vroland |
Account Manager | Ako Ohya |
Director | Antony Redman |
Producer | Jamie Popham |
Music Artist/Title | Song Zu |
Art Director | Alex Noble |
Copy:Agility of a Bicycle to conquer the city. Objectives:To increase the awareness of the New Audi Q5 Target:30-40 y.o. Women and men, who lead an established luxury lifestyle and like to surround themselves with a brand that makes them look vibrant, active and cool. Concept:Escape in the City