BICYCLE

TitleBICYCLE
BrandAUDI JAPAN
Product / ServiceAUDI Q5
CategoryA08. Cars & Automotive Services
EntrantOGILVY & MATHER JAPAN Tokyo, JAPAN
Entrant Company:OGILVY & MATHER JAPAN Tokyo, JAPAN
Advertising Agency:OGILVY & MATHER JAPAN Tokyo, JAPAN
Production Company:PASSION PICTURES Kuala Lumpur, MALAYSIA

Credits

Executive Creative DirectorMark Collis
CopywriterTim Schultz/Motonori Sugiyama/Takamori Kadoi
Agency ProducerSan Takashima
PlannerDavid Vroland
Account ManagerAko Ohya
DirectorAntony Redman
ProducerJamie Popham
Music Artist/TitleSong Zu
Art DirectorAlex Noble

Brief Explanation

Copy:Agility of a Bicycle to conquer the city. Objectives:To increase the awareness of the New Audi Q5 Target:30-40 y.o. Women and men, who lead an established luxury lifestyle and like to surround themselves with a brand that makes them look vibrant, active and cool. Concept:Escape in the City