DETECTIVE FILM

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Campaign
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TitleDETECTIVE FILM
BrandTAKAHASHI SHUZOH CO.
Product / ServiceSHIRO (JAPANESE SAKE)
CategoryA02. Beverages - Alcoholic & Non-Alcoholic
2 of 2 Campaign
EntrantOGILVY & MATHER JAPAN Tokyo, JAPAN
Entrant Company:OGILVY & MATHER JAPAN Tokyo, JAPAN
Advertising Agency:OGILVY & MATHER JAPAN Tokyo, JAPAN
Production Company:PARADISE CAFE Tokyo, JAPAN

Credits

Executive Creative DirectorMark Collis
Creative DirectorTakuya Matsuo
CopywriterHono Nakano
DirectorJun Ichikawa
ProducerShuichi Komuro/Tatsuhiro Ishikawa
LightingMasao Nakabori

Brief Explanation

People think shochu has a unique taste which does not go well with meals compared to wine, sake or beer. However, this shochu Shiro is different. Since it is made of rice, it does not spoil the taste of food. On the contrary, it compliments the food and dramatises the delicate taste of Japanese cuisine when enjoyed during the meal. By using actors, the TVC expresses the desire of “want to stand out, want to be seen” that lies in everyone. 1/3 of the spot is used to show the product and to emphasize the charm of the product.