| Title | BRINGING DREAMS TO LIFE |
| Brand | MANULIFE (INTERNATIONAL) |
| Product / Service | MANULIFE SPONSORSHIP |
| Category | A15. Corporate Image |
| Entrant | MANULIFE (INTERNATIONAL) Hong Kong, HONG KONG |
| Entrant Company: | MANULIFE (INTERNATIONAL) Hong Kong, HONG KONG |
| Advertising Agency: | THE TANK Hong Kong, HONG KONG |
| Production Company: | MOVIOLA PRODUCTION Hong Kong, HONG KONG |
Credits | |
| Chief Creative Officer | Sandy Higgins |
| Executive Creative Director | Margaret Lee |
| Creative Director | Cody Cheung |
| Advertiser's Supervisor | Helena Lam |
| Account Manager | Jacqueline Sung |
| Account Supervisor | Wylie Lam |
As the Worldwide Partner of the 2008 Olympic Games, we created a TVC to promote the ideals of striving for excellence and success – a platform Manulife is committed to. The TVC features people from different walks of life, all working hard towards their dreams and aiming to do better. Against an uplifting score from Verdi's "La Traviata", their dreams are made clear. The thematic spot puts forward Manulife's interest in helping real people reach their goals – be it an athlete receiving Manulife's Sports Scholarship, or customers who receive financial security and peace of mind to pursue their goals.