Title | STORE OWNER |
Brand | HONG KONG YAKULT CO. |
Product / Service | YAKULT DRINK |
Category | A02. Beverages - Alcoholic & Non-Alcoholic |
Entrant | DENTSU HONG KONG, HONG KONG |
Entrant Company: | DENTSU HONG KONG, HONG KONG |
Advertising Agency: | DENTSU HONG KONG, HONG KONG |
Production Company: | OFF-LO-HI Hong Kong, HONG KONG |
Credits | |
Executive Creative Director | Albert Wong |
Copywriter | Albert Wong/Nathan Lin |
Agency Producer | Elisa Leung |
Account Supervisor | Clarice Lam |
Director | Alfred Hau |
Producer | Angelia Lai |
Editor | Henry Yim Of Ping Pong |
Music Artist/Title | Play Music/Composer: Lois Kwok |
Art Director | Albert Wong |
Post Production | Digit Digit |
Inside a store, an old man is persuading his partners to buy and sell a product which is full of bacteria. And everybody is interested because of the great profit. Suddenly, a group of policeman broke in and arrests them, because they think selling Yakult is illegal. And all the misunderstanding is just because 40 years ago, most people did not know what Yakult was, and they even thought that it was harmful to people.